Call for Change to Weather Forecast Apps

March 11, 2026

Call for Change to Weather Forecast Apps

Today we’ve joined forces with more than 80 outdoor attractions to call for a simple but powerful change to the way weather forecasts are displayed on popular apps – to empower visitors to have a great day out, and to help prevent extinction.

Right now, a single raincloud icon summarising a full 24-hour period can give the impression of a total washout – even when most of the day is completely dry.

For outdoor attractions, that small symbol can have a big impact, costing thousands of pounds in lost visits.

That’s why we’ve signed Chester Zoo and Navigate Agency’s joint letter to the Met Office – the UK’s most trusted weather authority.

With their leadership, there’s a real opportunity to set a new standard for clearer, more accurate daily forecasting, encouraging other apps and providers to follow suit.

It’s a small change that could make a big difference – for families planning days out, and for the attractions they love.

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Customer Reviews

"Had a wonderful day at wicksteed in half term. Not overly busy, children went on all the rides and as many times as they wished. We booked wristbands for them on line and was great value for money. Staff were all friendly and professional. Love being able to go back to a place I lived as a child with my own child and nieces and nephews."

Emma

"We booked the day before as we knew it would be warm but not too hot. The number of places to pick up wristbands was pretty good so you weren't to be queuing for ages. The ride operators were so lovely and if no one was in the queue they let my daughter stay on. She had the best day ever. Though saying that the queues never got very long which was really handy, especially if you have restless kids."

India

"Fabulous day out, pre-ordered wrist bands and love you do a 'family of 3' option ❤️ All staff were super helpful and cheerful, no long queue times and site was all clean and tidy. All on a sunny day in half term so it was busy but never felt crowded. Thank you"

Claire

"Fantastic day with my grandchildren aged 4 and 2. All of the staff were so friendly and helpful. The “ Time for Tots” day was excellent value- very easy to book- just the perfect sort of rides available made even more enjoyable as no queues. A big thank you to everyone who is involved with Wicksteed Park."

Shelley

"This historic fun park and country park has something for all ages. There is a parking fee but it is low and supports the charity which owns and runs Wicksteed Park. There are a variety of rides for children of all ages. Without children, the park has great views, walks, miniature train, garden, etc. We had a drink at the Carousel Cafe, coffee and cake was great and sat on a nice table outside on the veranda."

Robert

"Had a wonderful time in the park today! Had lunch at the garden café, brioche baguettes and jacket potatoes, and the food was amazing !! Generous portions and super tasty! Staff in there were lovely, smiley and helpful, with lots of recommendations about what to do in the park! We took some cakes home too and they were also fab!! Will definitely be back."