Call for Change to Weather Forecast Apps
Today we’ve joined forces with more than 80 outdoor attractions to call for a simple but powerful change to the way weather forecasts are displayed on popular apps – to empower visitors to have a great day out, and to help prevent extinction.
Right now, a single raincloud icon summarising a full 24-hour period can give the impression of a total washout – even when most of the day is completely dry.
For outdoor attractions, that small symbol can have a big impact, costing thousands of pounds in lost visits.
That’s why we’ve signed Chester Zoo and Navigate Agency’s joint letter to the Met Office – the UK’s most trusted weather authority.
With their leadership, there’s a real opportunity to set a new standard for clearer, more accurate daily forecasting, encouraging other apps and providers to follow suit.
It’s a small change that could make a big difference – for families planning days out, and for the attractions they love.
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