21st June 2019
Wicksteed Park has launched its first television advert for 10 years as part of a drive to publicise multi-million pound investment in its attractions and facilities.
The 30-second advert was produced by Hatch London working with Wicksteed Park’s Media Agency The Village communications.
The campaign is being broadcast across Sky using their Adsmart platfrom, which allows the park to pinpoint its target audience in the most efficient way possible both demographically and regionally.
The advert features a family day out at the park, with descriptions of the attractions spelling out the word DISCOVER.
It is a combination of blue and white CGI imagery, to give the effect of opening up into the world of Wicksteed, and video of the park’s modern-day attractions, including Wicksteed Park ice cream, slides, the carousel, the Sway Rider wave swing and the pinfari rollercoaster.
It also features the park’s newest attraction Wicky’s Mini Rangers, which lets you drive your very own mini Land Rover Defender on a wild safari experience.
The end of the advert publicises the park’s offer of a 15% discount on ride wristbands when you buy in advance online.
Wicksteed Park Head of Sales and Marketing Rachel James said: “We have a lot to shout about these days, ranging from a £1.78 million grant from The National Lottery Heritage Fund, which will enable us to continue the park’s transformation and preserve its unique history, to all the exiting new rides and attractions we have.
“The feedback we have been getting from visitors has been fantastic but we wanted to spread the word to as wider an audience as possible.
“We have moved on from the last TV advert the park did and we wanted to convey our bright, modern, new image alongside our historical importance and we think the advert does that perfectly.”
Richard Cox, partner at The Village communications, added: “We are thrilled to be working with Hatch and Wicksteed Park at this most exciting time and being part of the team bringing this legendary park back to our TV screens after a decade or more.”
Mark Gibson, Managing Director of Hatch said: "We are really proud to be working with Wicksteed Park and The Village to breathe new life into this incredible, historic park.
“Our in-house 3D animations and Alexa shot footage showcase the massive depth of fun and excitement that can be had for all ages. It's great to be part of something encouraging kids and families to get outside across the summer.
“We can't wait to watch the park grow for the next generation."
Issued on behalf of Wicksteed Park
For further information, please contact:
Andrew Turner – Andrew Turner Public Relations